Hey! Welcome to my site!

I've always been obsessed with stories. Movies, books, video essays, I loved it all. At some point, I started telling my own stories through drawing, writing, photography, and videography. Eventually, I found myself helping other people tell theirs.

I spent years editing videos for creators as a freelancer. It ended up becoming my part-time job while I studied marketing at university. What stuck out to me wasn't numbers; it was knowing that the work I did made people happy and helped the creators I worked for do what they love for a living. More than that, I loved seeing that my work made a difference in some people's lives and made them excited to come back for more.

Although I loved the process of creating videos, I felt like I could do something more. In time, I turned my focus toward social media management. Those experiences, along with the things I was learning in college, really helped me figure out what it was I really wanted to do:

Connect People

What I Do Now

With that goal in mind, and my long time dream of starting my own business, I made the shift to digital marketing strategy. Now I help businesses figure out their marketing.

I believe that every brand, every person, has a story, and within that story, a message. Through research, copywriting, and strategy, I help you find your brand's message so that your customers view you as a trustworthy, reliable, and authentic choice.

In other words:

The Only Choice

How I Help

I'm sure you've seen or even experienced the growing phenomenon of marketing hacks, tips-and-tricks, and trend chasing. I don't believe in that.

My approach begins with research, then planning, execution, and ongoing optimization to ensure your strategy has purpose and positions you as the only choice for your customers. I do that by:

• Understanding your brand & audience – research who you serve, what they need, and how to stand out.
• Creating clear strategies – planning campaigns, content, and messaging that fit your goals.
• Crafting engaging content – social posts, emails, blogs, and visuals that speak to your audience.
• Optimizing your online presence – websites, SEO, and landing pages designed to turn visitors into customers.
• Tracking and tuning – measuring results and improving performance so your marketing keeps getting better.