Throughout my career, I've seen so many people talk about marketing with the mindset that its all about selling. It's all about making money. To that I say, no.
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The goal was to better understand their customers, evaluate local competition, review strengths and weaknesses, and make recommendations to keep customers coming back and increase overall traffic.
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In my line of work, companies don't always need a complete overhaul of their strategy or marketing approach. Sometimes all they need is small adjustments to their existing endeavors to fine tune what they do so they get the results they want.
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